Our unique world wide consumer index of taste/flavour preferences.
Allowing our clients to understand the consumer palate by age, region and category.
Highlighting possible enhancements, line extensions or new product opportunities.
- £2 million of food research
- World’s major branded food and drink items
- 49,000 interviews
- 10 Countries
A database built from 49,000 interviews into leading products across a dozen countries.
Providing detailed insights on mouth taste delivery and learned emotional rewards from product consumption. Modelling analysis highlights key weighted competitive descriptors by category set. Also available are: inter-category evaluations, country taste pallets, niche markets and demographic splits. Used as a guide to qualitative research to evaluate and contextualise the performance of your product brands. Finally validated against the key index scores for the category.
- Soft drinks CSDs, still drinks, sports drinks and beverages
- Snack foods and cereals
- Confectionery, count lines, chocolate bars and complexes
- Sugar sweets, chewing gum
- Fast foods and restaurants
- Cakes and biscuits
- Canned and frozen meal centres
- Savoury pies and desserts
How we Work:
1 Stage 1 Use the Mustard Food & Drink Index™
Source key descriptive language of mouth experience and emotional rewards for your product.
2 Stage 2
History of Use Focus Groups – Understand Lifetime Experience
- First Encounter
- Teenage Use
- Adult Behaviour (includes how they introduce)
- Current Use
3 Stage 3 Taste and Emotional Profiling. Using Psychometric Circles and Taste Profiles generated at Stage 2. Identify links and patterns between taste and emotions. Identify key Psychological drivers.
4 Stage 4 Outputs and Debrief using: Taste Signature, Consumer Experience Taste Progression, Consumption Experience Narrative and where required a Taste Brief.