Author: Thornton David Mustard
First Published: 2003, Revised 2013
Uncovers the Emotions Behind the Tastes of the World’s Leading Brands.
” … Simply Magic … The Taste Signature is a ‘Must Read’ for anyone who is involved in New Product Development or Product Improvement, be it in a Research, Development, Marketing or Market Research role. Thornton takes the reader through the taste Journey from ‘the eyes, via the bite and chew to the swallow’ whilst outlining the articulated and unarticulated emotional links with the product at each step – brilliantly illustrated using Global Brands as examples”. - Dr Ketan Joshi BISCUIT AND CEREAL DEVELOPMENT DIRECTOR DANONE (FRANCE)
Total Pages: 124
Secondary Genre: Physiological and Neuro-Psychology