Understand the moving taste palate. We have detected a significant changes in taste trends as compared to those in the same cohorts ten years ago.
This system is stunningly effective when dealing with an old brand that is beginning to lose some of its appeal. Unless the moving palate is fully understood, leading brands could find themselves unaccountably slipping out of fashion. We are skilled at rapidly finding the key tastes and signals that are beginning to feel dated, unfashionable or less relevant to today’s values. Then this can very easily be put right.
Over the last ten years we have detected a significant changes in taste trends as compared to those in the same cohorts ten years ago. In particular, we picked it up following a change in the balance of the consumers attitude and need states trends. (Need states —i.e. an eating drinking occasion specific emotional and physiological requirements from the food or drink to deliver that successfully.)
CLIENT TYPES: Food & Drink Manufacturers, Innovation, NPD, Marketing Departments, ResearchSee the Team