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Our Services

Leading insight consultancy for global food & drink brands.


rejuvebrand™

Understand the moving taste palate. We have detected a significant changes in taste trends as compared to those in the same cohorts ten years ago.





rejuvebrand™

Process Description

This system is stunningly effective when dealing with an old brand that is beginning to lose some of its appeal. Unless the moving palate is fully understood, leading brands could find themselves unaccountably slipping out of fashion. We are skilled at rapidly finding the key tastes and signals that are beginning to feel dated, unfashionable or less relevant to today’s values. Then this can very easily be put right.

Over the last ten years we have detected a significant changes in taste trends as compared to those in the same cohorts ten years ago. In particular, we picked it up following a change in the balance of the consumers attitude and need states trends. (Need states —i.e. an eating drinking occasion specific emotional and physiological requirements from the food or drink to deliver that successfully.)

Who is it For?

CLIENT TYPES:  Food & Drink Manufacturers, Innovation,  NPD, Marketing Departments, Research

See the Team


Nathaniel Davis is our rejuvebrand™ adviser. Please contact him on +44 (0) 7529907302.

  • Taste Signature®
    The Taste Signature® is your brand asset. The footprint. The epitome of the personality of its consumption experience.
    rejuvebrand™
    Understand the moving taste palate. We have detected a significant changes in taste trends as compared to those in the same cohorts ten years ago.
    Adlang™
    The complete consumer vocabulary, the taste profile, the emotional experience for your product.
    newproduct™
    We provide a “Bridge of Language” between what the consumer experiences, what R&D and marketing requires.
  • Fat/Salt/Sugar Reduction™
    We identify the prime tastes, mouthfeels and carbonation levels that trigger the most positive emotions which deliver delight and deliciousness. You what you can and can't alter.
    Mustard Food & Drink Index™
    A database built from 49,000 interviews into leading products across a dozen countries.
    product-reform™
    Ensure that consumers will not look elsewhere for the same reward once you have changed the product. We assess how changes to the recipe fit with your brand’s desired range of emotions.
    linextend™
    Develop the brand successfully by being faithful to its taste and emotional rewards in line extensions.
  • trendrider™
    Our reports to help you ride the next food trend.
    adstrat™
    Allows brand positioning and communication to deliver elements that are central to your brand promise.
    emotionpack™
    Insight on Foods pack design approach using "found" emotions. To help packaging design to pick up on emotions and utilising appropriate colours or graphics to help communicate the taste.
    globalenter™
    Modify your product for new countries. Understand the local taste palate of a market & the emotional messages that are being generated by your product.
Major Brands We Have Worked On
Coke GSK Ribena Red Bull Mars
UA-41597197-1