We provide a “Bridge of Language” between what the consumer experiences, what R&D and marketing requires.
Today with the costs of launching generating new brands being so high this is almost certainly the most effective way of moving a brand forward. How do you make sure you don’t make mistakes? We find the key tastes and signals that are delivering the very brand essence of the experience of what makes a FMCG great. We provide a “Bridge of Language” between what the consumer experiences, what therefore marketing requires, and provides a template for R&D to match. As such, we provide R&D with clear innovation pointers as we have defined the footprint of the brand. Such a powerful and very practical innovation tool, a system for improving the eat or drink of existing products, or helping to create new products that are both better targeted and to consume, than they might otherwise be. It is so easy without this understanding to move outside it and make multiple errors.
CLIENT TYPES: Food & Drink Manufacturers, Innovation, NPD, Marketing Departments, ResearchSee the Team