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Our Services

Leading insight consultancy for global food & drink brands.


We provide a “Bridge of Language” between what the consumer experiences, what R&D and marketing requires.


Process Description

Today with the costs of launching generating new brands being so high this is almost certainly the most effective way of moving a brand forward. How do you make sure you don’t make mistakes? We find the key tastes and signals that are delivering the very brand essence of the experience of what makes a FMCG great. We provide a “Bridge of Language” between what the consumer experiences, what therefore marketing requires, and provides a template for R&D to match. As such, we provide R&D with clear innovation pointers as we have defined the footprint of the brand. Such a powerful and very practical innovation tool, a system for improving the eat or drink of existing products, or helping to create new products that are both better targeted and to consume, than they might otherwise be. It is so easy without this understanding to move outside it and make multiple errors.

Who is it For?

CLIENT TYPES:  Food & Drink Manufacturers, Innovation,  NPD, Marketing Departments, Research

See the Team

Nathaniel Davis is our newproduct™ adviser. Please contact him on +44 (0) 7529907302.

  • Taste Signature®
    The Taste Signature® is your brand asset. The footprint. The epitome of the personality of its consumption experience.
    Understand the moving taste palate. We have detected a significant changes in taste trends as compared to those in the same cohorts ten years ago.
    The complete consumer vocabulary, the taste profile, the emotional experience for your product.
    We provide a “Bridge of Language” between what the consumer experiences, what R&D and marketing requires.
  • Fat/Salt/Sugar Reduction™
    We identify the prime tastes, mouthfeels and carbonation levels that trigger the most positive emotions which deliver delight and deliciousness. You what you can and can't alter.
    Mustard Food & Drink Index™
    A database built from 49,000 interviews into leading products across a dozen countries.
    Ensure that consumers will not look elsewhere for the same reward once you have changed the product. We assess how changes to the recipe fit with your brand’s desired range of emotions.
    Develop the brand successfully by being faithful to its taste and emotional rewards in line extensions.
  • trendrider™
    Our reports to help you ride the next food trend.
    Allows brand positioning and communication to deliver elements that are central to your brand promise.
    Insight on Foods pack design approach using "found" emotions. To help packaging design to pick up on emotions and utilising appropriate colours or graphics to help communicate the taste.
    Modify your product for new countries. Understand the local taste palate of a market & the emotional messages that are being generated by your product.
Major Brands We Have Worked On
Coke GSK Ribena Red Bull Mars