Develop the brand successfully by being faithful to its taste and emotional rewards in line extensions.
You see them everywhere. Brands extending ridiculously beyond their core competence simply because a few extra sales are generated. Eventually of course the brand is undercut and damaged and it’s clear message is weakened. Our system enables you to avoid all of these errors and at the same time take full advantage of the property you have. Allowing you to know your consumption experience. Knowing your consumption experience is a corporate asset. This means the consumer immediately recognises that taste as belonging to that brand, even though it is in a new format, or even a completely different Need State or other food category. In this way the brand could move into radically different areas, but still carry the true message at the heart of the taste.
CLIENT TYPES: R & D, Food & Drink Manufacturers, Innovation, MarketingSee the Team