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Our Services

Leading insight consultancy for global food & drink brands.


Fat/Salt/Sugar Reduction™

We identify the prime tastes, mouthfeels and carbonation levels that trigger the most positive emotions which deliver delight and deliciousness. You what you can and can’t alter.





Salt, Fat, Sugar Reduction

Process Description

When you take out sugar (fat or salt) from a product it effects all the other types of individual ingredients differently. The full version has all the personality, flavour, a nice texture and body. However, the newer product does not have the same power. Now, have you got to resolve each flavour individually? We reveal the key emotional benefits experienced by the consumers of your original product. We identify the prime tastes, mouthfeels and carbonation levels that trigger the most positive emotions which deliver delight and deliciousness. We define the very essence of the brand experience that makes your drink or food great. Such benefits must be retained in terms of their presence, impact and delivery. We provide a consumer generated Taste Brief to ensure that any reduced sugar (fat and salt) version is an honorable surrogate of your original.

Who is it For?

CLIENT TYPES:  Food & Drink Manufacturers, Innovation,  NPD, Marketing Departments, Research

See the Team


Nathaniel Davis is our  Fat/Salt/Sugar Reduction™ adviser. Please contact him on +44 (0) 7529907302.

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UA-41597197-1