Insight on Foods pack design approach using “found” emotions. To help packaging design to pick up on emotions and utilising appropriate colours or graphics to help communicate the taste.
Frequently you are unable to alter the product; and in that instance you need to first find those characteristics within it which are attractive. Then through packaging design, or construction, promotion or advertising alter the perception of the drink or food so that these positives are communicated more strongly and therefore “found” within consumption by the consumer, and the product renews its appeal. We define what elements of the experience deliver satisfaction and delight and how these elements are delivered throughout the drinking/eating experience.
We provide you with the the real reason for consumption and now you can utilise this. Now you know and fully understand your consumption experience, it drives a raft of other marketing initiatives including your advertising strategy that is exploiting the emotions of the experience, and via packaging to pick up on emotions and utilising appropriate colours or graphics to help communicate the taste.
CLIENT TYPES: Design & Branding Agencies, Marketing, R&D, Food & Drink Manufacturers, Research, InnovationSee the Team