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Our Services

Leading insight consultancy for global food & drink brands.


Allows brand positioning and communication to deliver elements that are central to your brand promise.


Process Description

Insight on Foods are able to define the emotional experience of the consumer allowing you to modify the communications so that the experience delivered exceeds expectations – delivering delight and enhancing loyalty. It is only by absolutely defining the experience emotionally and in accurate sensory terms that we will be able to optimise the communications message for the target consumer. So that once we understand fully the Consumption Experience we can map the actual delivered emotions in consumption so that we can advise on what the the ideal expectations should be generated by the branding and communications messages.

Who is it For?

CLIENT TYPES: Marketing, Food & Drink Manufacturers, Innovation, Advertising Agencies

See the Team

Nathaniel Davis is our adstrat™ adviser. Please contact him on +44 (0) 7529907302.

  • Taste Signature®
    The Taste Signature® is your brand asset. The footprint. The epitome of the personality of its consumption experience.
    Understand the moving taste palate. We have detected a significant changes in taste trends as compared to those in the same cohorts ten years ago.
    The complete consumer vocabulary, the taste profile, the emotional experience for your product.
    We provide a “Bridge of Language” between what the consumer experiences, what R&D and marketing requires.
  • Fat/Salt/Sugar Reduction™
    We identify the prime tastes, mouthfeels and carbonation levels that trigger the most positive emotions which deliver delight and deliciousness. You what you can and can't alter.
    Mustard Food & Drink Index™
    A database built from 49,000 interviews into leading products across a dozen countries.
    Ensure that consumers will not look elsewhere for the same reward once you have changed the product. We assess how changes to the recipe fit with your brand’s desired range of emotions.
    Develop the brand successfully by being faithful to its taste and emotional rewards in line extensions.
  • trendrider™
    Our reports to help you ride the next food trend.
    Allows brand positioning and communication to deliver elements that are central to your brand promise.
    Insight on Foods pack design approach using "found" emotions. To help packaging design to pick up on emotions and utilising appropriate colours or graphics to help communicate the taste.
    Modify your product for new countries. Understand the local taste palate of a market & the emotional messages that are being generated by your product.
Major Brands We Have Worked On
Coke GSK Ribena Red Bull Mars